About Us
About Us
Born from passion and purpose, 66 Aura is a homegrown women’s apparel brand under the 66aura Group, rooted in the cultural heart of Kolkata—a city celebrated for its timeless elegance, artistic soul, and rich fashion lineage.
Founded by Rahul Bhanja and creatively led by Srotoswini Majumdar, a passionate entrepreneur and visionary designer, 66 Aura is built on a simple yet powerful philosophy—confidence transforms a woman from within. Each creation pays tribute to strength, grace, individuality, and the timeless evolution of womanhood.
At 66 Aura, we design high-end women’s wear that blends nostalgia with modern classics. Each piece is thoughtfully crafted using premium-grade fabrics, meticulous detailing, and refined silhouettes that celebrate femininity in its most elegant form. Our creations are not merely garments—they are expressions of confidence, personality, and quiet luxury.
Our website is more than a shopping destination; it is a space of empowerment, creativity, and connection. Every collection is inspired by real women—bold, fearless, graceful, and unapologetically themselves. We believe fashion should feel personal, comfortable, and empowering, striking the perfect harmony between style, individuality, and ease.
We take pride in offering a personalized shopping experience, where our expert team works closely with clients to understand their preferences and styling needs. From everyday elegance to statement pieces, we ensure that every woman finds something that truly feels like her.
Our Mission & Vision
At 66 Aura, our mission is to create timeless, elegant, and high-quality fashion that empowers women, while honoring sustainability and India’s rich cultural heritage. We are committed to designing clothing that is not only beautiful but also responsible, comfortable, and consciously crafted.
We collaborate closely with skilled artisans and designers, blending global fashion influences with Indian craftsmanship to create inspirational styles for confident women across the world. At the heart of our journey is our people—we strive to build a supportive, inclusive, and empowering work environment, where women form the foundation of our creative and operational teams.
Looking ahead, 66 Aura envisions growing as a globally admired, women-led fashion brand under the 66aura Group, expanding our presence while staying deeply rooted in our values. We aim to innovate continuously, embrace sustainable practices, and build a community where fashion becomes a powerful tool for self-expression, confidence, and empowerment.